Year-end planning window: 12 weeks left

Will your year-end campaign be ready? Find out in 20 points.

A 20-point assessment of your year-end plan, graded by a fundraising strategist — with your 3 biggest gaps and exactly how to close them.

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The stakes

December isn't a month. It's your year.

~30%

of all annual giving happens in the final weeks of the year.

~10%

arrives in the last three days alone — a tiny, decisive window.

Jul–Aug

is when the organizations that win December build their plan. By October, it's too late to fix the fundamentals.

What we grade

20 points across the 5 things that decide December

Read these and start scoring yourself. The gaps you feel right now are the ones worth closing first.

Campaign Calendar & Offers

A dated campaign calendar through Dec 31
A clear, specific year-end offer or theme
A match or challenge gift secured
A goal your team and board can see

Email & Segmentation

A planned year-end email cadence
Lapsed, current, and major donors segmented
Different asks for different donors
A Dec 31 final-hours send mapped out

Donation Page & Conversion

A fast, mobile-first donation page
A smart gift array with a recurring prompt
Minimal form friction
A campaign-specific landing page

Matching Gifts & Giving Tuesday

A Giving Tuesday plan that isn't an afterthought
Matching gifts promoted across channels
Employer-match reminders to donors
A reason to give now, not later

Recurring & Stewardship

A monthly-giving ask built into the campaign
An upgrade path for current recurring donors
A real thank-you within 48 hours
A January welcome for new donors

Counting the boxes you couldn't check?

That's exactly what the scorecard grades — and tells you how to fix.

What you get back

A graded plan, not a generic checklist

A grade for each of the 5 categoriesAn honest A–F so you can see your strengths and your soft spots at a glance.
Your 3 highest-impact gapsThe specific fix for each — prioritized by what will move the most money before December.
A benchmark you can trustHow your plan compares to what high-performing $1–20M nonprofits do at year-end.

Who's behind this

ShareServices is a digital fundraising agency that works exclusively with faith based nonprofits and ministries. We do these teardowns because the fundamentals of a great donation page are the same whether we ever work together or not — and good stewardship starts with the page you already have. Our team of twelve includes digital fundraising experts who have worked at Compassion International, Operation Blessing, Focus on The Family, Intervarsity, Passion City Church, The Billy Graham Evangelistic Association, and Samaritan's Purse. Simply put you're working with digital fundraising nerds who share a deep faith conviction that your work matters.

Questions

The honest answers

Is this automated or a real person?

A real fundraising strategist grades it — not an automated quiz. That's why it's specific to your plan and actually useful.

Is it really free?

Yes. No obligation, no card, no catch. We do these because a strong year-end is good stewardship of your biggest opportunity — whether we ever work together or not.

How long does it take?

Your graded scorecard comes back within one week of your intake — in time to act on it.

What if we score badly?

That's the point. You'll know exactly what to fix while there's still time to fix it. A low grade in August is a gift; a low grade in December is a missed year.

Do we have to get on a sales call?

No. You fill out a short intake and we send your scorecard back. No call required to receive it.

Year-end planning window: 12 weeks left

The best December campaigns are built in the summer.

Get your scorecard now — graded by a strategist, back within one week, with your 3 biggest gaps and how to close them.

Got it. Your scorecard intake is on its way to your inbox now.

Oops! Something went wrong while submitting the form.