Data-Driven Fundraising Growth

How a data-driven, multi-channel strategy helped a small nonprofit nearly double their year-end giving.

Challenge & Goal

Grow fundraising revenue to match program growth by moving from ad-hoc appeals to a strategic, data-informed multi-channel approach.

Solution

Share Services implemented a data-driven, multi-channel approach for Canyon Ministries built on a foundation of segmented donor research. By replacing assumptions with direct feedback, Share developed specific giving offers—such as scholarships and 3D educational models—that prioritized emotional connection and impact specificity. This culminated in a high-urgency year-end campaign featuring a first-ever 1:1 matching gift of $65,000, testimonial-based social advertising, and a strategic 9-email sequence tailored to different audience segments.

Highlights:

Conducted segmented donor surveys to craft impact-based messaging.
Launched a multi-channel year-end campaign with a matching gift challenge.
Introduced paid advertising and audience segmentation for the first time.
Implemented a strategic email cadence achieving 2.3x industry open rates.

Looking Forward

This engagement gave Canyon Ministries a proven framework for multi-channel fundraising and a healthier donor file. They now have the foundation needed to replicate this success—with the tools and data to support their mission to help people experience that God's Word is true and reliable.

Key Results

67% Increase

In Annual Donations

Annual donations increased 67% year-over-year ($186k to $312k).

Year-end campaign revenue grew by 97% ($50k to $98k).

Total donor count increased by 18%, with a 35% increase in new donors.

Email open rates averaged 45.5%, demonstrating high donor engagement.

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