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Focus on the Family reactivates lapsed donors with Share’s help
Re-engaged previous donors using multi-channel ads with existing offers.
Focus on the Family had attempted to reactivate lapsed donors via email but wanted to try a more effective approach.
Share used a multi-channel engagement approach, targeting donors through Facebook & Google display ads with high-value offers that Focus already had.
“It costs less to reactivate a lapsed donor than to acquire a new one. Email can be effective, but multi-channel approaches are even better. We did this with Focus and saw great results for them.”
Paid Media Specialist
Focus was able to reach donors for a cost-effective $1.82 CPM, leading to increased open rates & donor re-engagment.
Focus has learned that they can cost-effectively target lapsed donors to increase engagement & donations more efficiently than for new donors.
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