Rapid Response Disaster Prep

Matching 2 Hurricanes' Revenue with 1 Prepared Campaign.

Challenge & Goal

Overcome slow disaster response times (5-7 days) to capture peak donor urgency.

Solution

Share Services partnered with Medicine for All People to transform reactive disaster fundraising into a proactive, high-speed system. By implementing a rapid response playbook, pre-vetted templates, and an integrated multi-channel workflow, the team enabled same-day deployment across email and paid advertising. This streamlined infrastructure ensures the organization can bypass logistical delays and engage donors instantly when every second counts.

Highlights:

Created a Rapid Response Playbook.
Developed pre-written copy templates and assets.
Expanded beyond direct mail to Email + Paid Ads.
Streamlined approval process for same-day deployment.

Looking Forward

The rapid response system developed in 2025 gives Medicine for All People the infrastructure to respond quickly and effectively to future disasters.

Key Results

7 Days to 1

Response Time

Reduced launch time from 5-7 days to <24 hours.

Raised $38k for 1 hurricane (vs $39k for 2 hurricanes previously).

First-to-inbox positioning captures donor attention.

Eliminated internal scrambling during crisis moments.

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