Website Transformation

Replacing an inflexible site with a beautiful, mobile-responsive experience to support growth.

Challenge & Goal

Replace an inflexible, custom-built site with a responsive one that reflects the new brand identity and is easy for staff to maintain.

Solution

Share Services implemented a comprehensive strategy that expanded the communication mix to include SMS and display advertising. We conducted pre-campaign testing to validate the messaging prior to launch, while simultaneously deploying a custom popup designed specifically to drive recurring monthly giving.

Looking Forward

This campaign not only exceeded immediate fundraising goals but strengthened the Colson Center's long-term sustainability through increased monthly recurring donors.

“Share helped us go faster”

“If I was actually doing this project, it would have taken me half a year, and Share was able to do it in a couple of months. And that’s something we wouldn’t have been able to do with our small staff.”

Kyle Birch

Director of Communications

Key Results

2 Months

To Launch vs 6 Months

Launched a beautiful, mobile-responsive website.

Reduced project timeline from estimated 6 months internally to 2 months.

New site supported a successful capital campaign launch.

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