Zero-Churn Donor Journey

Building a branded recurring giving program focused on a highly curated donor experience.

Challenge & Goal

Launch a branded recurring giving program to build sustainable revenue and create a curated experience to support retention.

Solution

Share partnered with WOL to build a name & brand identity for recurring givers, called Messengers. Then, they leveraged existing content & other resources from Word of Life to build a multi-channel, personalized, 52-week journey for recurring givers.

Highlights:

Partnered to build a name & brand identity for recurring givers called 'Messengers'.
Leveraged existing content to build a multi-channel, personalized journey.
Created a 52-week cultivation plan to communicate care for partners.

Looking Forward

Word of Life is seeing excellent engagement with recurring givers and is working to incorporate their monthly giving program throughout all of their brand ecosystem. They are excited to see how it continues to grow their organization’s sustainable revenue.

“Work in progress”

TBD

Key Results

100% Retention

Of Monthly Donors In Year 1

Achieved 0% loss of new recurring donors in Year 1 (vs industry average of 60-70% loss).

Excellent engagement with recurring givers.

Program now being incorporated throughout the entire brand ecosystem.

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